Paper no-8 Cultural Studies

Paper no – 8  Cultural Studies
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Name – Megha B Trivedi
Course – M.A. English                                                                   
Sem – 2                              
Batch – 2016 -2018
Roll No – 18
Enrolment  No – 2069108420170030
Submitted to – Smt. S. B. Gardi Dept. Of English MKBU
 Topic – Techno culture and Risk

( 1 ) What is Techno culture ?
       
Image result for images of technoculture
         First the question is what is culture? Because to understand culture as a term is little bit difficult. So, the ‘ Culture ‘derives from ‘ Cultura’ and ‘Colere’, meaning ‘ to cultivate’.  The idea of culture or the definition of culture  is not same. It’s change as per time change .For example as per Mathew Arnold ‘s view “ Culture is the study of perfection”, on the other side other writer or critic gave another definition or meaning . But here the question is what is Techno culture? So, the Techno culture means we are living in the time of technology and the information, and we all use so many different types of electronic device because the time and culture known as a “ Digital Culture”. We live in an increasingly technologized world. Global capitalism – the immediate geopolitical on text of our nation – state – runs on the engines of information and communication technologies. Our everyday life from shopping to education – depends heavily on technology with greater or lesser degrees of both efficiency and necessity.

( 2 ) Technology helps In various fileds
      
       We use technology in 1) Education – in this area now most of the study based on online, with the help of laptop, mobile etc. Virtual class rooms are introduced. E-books are available. 2) Agriculture – many new facilities came through technology. 3) Day to day life – We use cell phone , and other social media for communication like what’s up, Twitter, FB etc. Now a days we use technology in the Money transaction also, because now e- banking and the through various app we pay everything online, online shopping is the good way for shopping.. 4) Science and research – With the help of technology science made various research and new things which helps a lot. 5) In hospital also , various machine and technology  use for better treatment of patient.  

        So, technology played a vital roll for human progress as well as nation also. We easily survive with the technology.

        In India our prime minister Narendra Modi  launchched one campaign  on 1 July 2015 ,’ Digital India’.  Through our prime minister gave a importance of technology, and try to make India digital.  Through this program Government of India hopes to achieve growth on multiple fronts. Government aims to target nine ‘ pillars of the Digital India’ like  Universal access to internet , e- Governance, e-Kranti, IT for jobs etc. Any launched many app like e- Hospital, SBM Mobile app, My Gov.in etc. So, technology is important  and prime minister also gave good support also.
                        
                              “ each coin has  two sides”
       
         Technology provides so many facilities and without any problem  we can done our all works easily . But with technology various types of risk also connected and many disadvantages also.

( 3 ) Theory of Risk

           One of the most influential of such theories is that of the risk society. Ulrich Beck propounded the influential ‘ risk society’ thesis in Risk Society: Towards a New Modernity ( 1922 ) and  later works ( 1995 – 1997 ). As per Beck’s view is not real , risk are about ‘ becoming real’. As soon as risks become real, they cease being risks, and become, instead, disasters. Risk then get displaced to other ‘sites’: future disasters. So, risks are Potential disasters. And How risk is relevant with techno culture is important.

( 4 ) Techno Culture and Risk
            
       With use of Technology various types of risk are connects . For example

Image result for images of laptop,pendrive cctv1. PC / Laptop -  PC and Laptop both the device are very helpful in now a days. Both the device  provides solutions to numerous problem of communication, writing, and information etc. But it gives some time problems also like, corruption of the hard drive, some virus problem etc. So, this all are risk while using technology . But the  it also offers solution: like download anti- virus , update your laptop or pc etc. So, both risk and solution are connected.

Image result for images of laptop,pendrive cctv2.   CCTV Camera  - CCTV camera is very helpful device , now each and every public place and at different places  this type of camera use well. It help a lot for security, proof and use well in various way. But when we under  this CCTV Camera at that we always much conscious for that, and we have some type of risk.

Image result for images of laptop,pendrive cctv3.   Pan drive  -  Pan drive is very little e – device , but with the help of this we can carry a lots of things at one places to other. But with this risk also have. For example when  I have presentation and I  use pan drive and at that time it became corrupt and my all data was lost. So, this is a big risk with technology
.
4.   Online Shopping – Now a days , Online shopping become a craze . But when we ordered at that we have one risk that , which type of things we ordered same we  will get. Because  just after watching the images we gave an order . In this corruption is also one risk. And what about the shopkeeper , that is the risk of market
.
5.   Terrorism – In terrorism also various types of technology used , and it’s harm a lot people.  Because many terrorists are very well educated and they use various technology, to make bomb , and other things.

6.   Industrial Society – Technoscience in industrial society has generated numerous dangers. Industrial society is based on the production and distribution of goods – which are required to fill the ‘ Scarcity’ within society.

Risk generates solution which generate more risk

7.   Culture of warning – Now we all living in the culture of warning. In various fields like bank, railway coaches, mall, any place you  go you discover warning against all sorts of dangers and  risk. It happens because the excessive amount of technological/ technologized and mediated information being made available to us about the potential of risk from every object – like in food , use of credit card, infection, molestation, kidnapping etc.

         Van Loon argues here, that this risk information is not only produced by science and governance, but also by commerce.

          We find this kind of risk in various advertisement , like that many advertisement talked that this kind of thing if you don’t use , you became ill, or it is not good for your health and that’s why use this or that etc. For example – Aque Guard, in this add they said that this is best for pure water . so we feel risk that if we can’t use so maybe we drink not mineral water. So, we become increasingly anxious about potential threats to our health and safety precisely when we are fed information from technologies.

          In the use of internet , we always have a problem of privacy. Because we always worried for our privet or   personal documents , and other things which we put in laptop or in cell phone so we use password. So we always in worry and risk.

8.   When children use technology at that time also we have risk. Specially parents fell Moral Panics. Such technologies engender risks while simultaneously providing solution to such risks.

       So, we know that how technology and risk both are connected.  So it is like  “ Vicious circle” . Technosciens reveals the risk involved in contamination and other newer problems which were previously unknown, it also delivers information about these risk. Then it reproduces the risk by making us aware of these risks. So, technoscience that generated the risk.

        Risk theory for cultural studies reveals the extent that society/culture thrives on risk, providing information about risk potential, possible solution and so on.  Risk theory reflects on the Psycho – social impact of techno culture where cultural responses to new devices are based upon an awareness that they create new risks.

        So, we think that what is the solution of this problem. But not any final or last solution of it. But as per Beck’s point of view that the autopoietic ( self maturity ) risk culture. When a system generates risk and its possible solution within itself.

Image result for images of book I am troll         Technology became risk is not only just as above point, but in politics also.  ‘ I  AM TROLL’ – Inside the secret world of the BJP’s digital army.  written by Swati Chaturvedi .  Swati Chaturvedi is an investigative  journalist. This is her second book. Published in 26 December 2016. She has a good courage to wrote this. In this book we can find that how social media is used to attack political opponents.  In this book she wrote about the Bharatiya Janta Party ( BJP ) , that how BJP’s use of social media and the Cyber bullying  how impact on the political culture .  How BJP use Twitter as weapon, and many people were uses as a volunteers and paid employees for fake news and gave supports for their own party. This is first political party that they used brilliantly the social media for their own benefits.

            In the movie Robot , we also find that Rajnikat made robot but at the end how this robot became risky for him. Same way in the novel Frankenstein by Mary Shelly , in this Victor made one human with the helps of electricity and in end this man become monster.


Conclusion

       So, we have technology culture or e –world but with risk also have. And both are connected with each other.

Reference

1.   Study Material
3.   I  Am A TROLL – Swati Chaturvedi





 
    

     

      




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